about us

Yum is led by Jimmy Hooker and David Johansen located in sunny Phoenix, Arizona. They are highly focused on simple design principles and clear messaging.

jimmy hooker

co-founder
Jimmy

Jimmy has been working with computers since he was fourteen, beginning with upgrading and building computers from scratch. After getting broadband, website design and development became one of his strong suites as he designed sites for family, friends, and companies throughout high school. In college, advertising and marketing became huge interests, and combined with internet savvy they led to real strengths in online marketing and design. Today, his passion for research based design and marketing allows for highly relevant website design and ad campaigns

david johansen

co-founder
Jimmy

David was an avid music enthusiast for years, introducing him to digital music & video production and editing. Becoming more involved in the internet music scene, David eventually took an interest in software development. After dabbling in classes on PHP and .NET in college, David took off running and has been developing for the internet ever since.

Content precedes design. Design in the absence of content is not design, it's decoration.
— Jeffrey Zeldman
A List Apart