Effective company blogs come out of knowing who is going to read your blog and why. On our site, I ultimately expect people to visit to find well researched articles. Well researched articles take time, so I expect that we will only update around once a month. That’s ok! Twelve quality articles in a year is better than a hundred mediocre ones. Many feel they need to blog once a week or even every day, which for most is silly. Producing great content is really what most company blogs need to be doing.

Well marketed, great content, builds links. Links move websites up in the search engines. This is a well accepted principle, and the most natural way to have Google and the rest of the search engines fall in love with you.

Many other link building techniques are laborious and costly for a much more marginal reward. Do yourself a favor and spend time on creative content that you yourself would want to read. You will enjoy the work more and everyone will appreciate you more in the end.

Just ask Matt Cutts, Google’s search marketing ambassador