email marketing articles

Email marketing is one of the most tested fields of online marketing. Find out the tried and true, and the leading edge of email design and testing here.

Should Retail Email Sell or Inform? An A/B Split Test Case Study
Author: Linda Bustos
Date: July 2007
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Common email design mistakes
Author: Mailchimp
Date: July 2007
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Email marketing benchmarks for small business, metrics to pay attention to
Author: Mailchimp
Date: December 9th, 2008
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Different layouts tested to boost conversions and other metrics in email
Author: Marketing Sherpa
Date: November 5th, 2008
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Email conversion rates for e-retailers
Author: Lyris Email Labs
Date: Ongoing 2008
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Offering educational content within emails is a great way to generate interest — it’s non-committal and it builds trust and long-term loyalty
— Linda Bustos
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