search advertising articles

Search advertising constantly changes because of advances in technology by the big three (Google, Yahoo, and Microsoft). In order to stay ahead, you have to read. Find some of our choice selections below.

73 percent surveyed would rather do their taxes than start a search marketing plan.
Author: Microsoft Adcenter
Date: December 16th, 2008
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20% of searchers click on paid links
Author: Judith Lewis
Date: December 18th, 2007
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50% of paid clicks lead to purchases
Author: Internet Retailer
Date: October 16th, 2008
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Google changes how paid ads are ranked by taking into account where the ad shows
Author: The Google Blog
Date: October 30th, 2008
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Ad spending predicted to grow to 20.9 billion by 2013
Author: Jim Kerstetter
Date: June 30th, 2008
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Offering educational content within emails is a great way to generate interest — it’s non-committal and it builds trust and long-term loyalty
— Linda Bustos
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