Create great, unique content that will increase your search rank
If you create compelling content and market it correctly, web surfers will happily
link to your site, thereby increasing your search engine rank on Google, Yahoo,
and Live. This is form of Search Engine Optimization, or SEO.
We provide value in two ways
- Knowledge of web users. Creating good content
that bloggers and others will link to is difficult, and must keep in mind that web
surfers are often fickle. Design around their behavior and you succeed.
- Research based. It is the search engines job
to deliver relevant results, and you have to stay relevant to stay at the top. To
do so, you need to keep up with all the search algorithm changes. Last year, Google
had four hundred and fifty changes.
Your content has to be great, or it will be ignored
It is easy to see why many companies want to improve their search engine rankings.
Below you can see the results for click and eye tracking behavior from users on
search engines, which clearly show that being in the first three on the first page
of a search result is extremely important.
This “Heat-Map” was generated using eye-tracking and click tracking
software. Users focus most on the top 3 results for any given search. source: did-it.com
SEO is often very basic, and like most basic things, can be one of the most influential
on your search efforts. With a little research, it’s relatively easy to find that
things like Titles, Tags, and Descriptions go a long way to helping your site. However,
to really make a difference you need to develop unique content and then market it
to an audience that will link back to you and thank you for your content.
If you don’t have existing assets, we need only ask one question:
"Can your company offer unique advice to its industry that is supported by research?"
If your company has done relevant market research, that’s a great step in the right direction. We can often find ways to make your research web presentable, showing interesting statistics in a visually impressive way. These kinds of things establish you as a market leader, and go a long way towards pushing your company to the top of search rankings.