Social media campaigns that bolster your reputation
Social media is a way to reach out to users in your market, improving your corporate
visibility and reputation among customers.
We provide value in two ways:
- Heavily strategized. Being prepared for a social
media push is extremely important. It is one of the main areas online you want to
avoid overstepping your bounds.
- Based on market research. Social media users
have been found to be highly wary of business interaction on social websites. Many
companies have miss-stepped and been punished for it. Being aware of customer expectations
will improve your experience dramatically.
social communities are wary of business interaction
Social media largely consists of blogs, social sites like Facebook and Myspace,
news voting sites like Digg and Reddit, and what are called ‘recommendation engines’
like StumbleUpon. Every single one of these areas has a different customer base
with very different expectations.
It is extremely important that you create clear goals for interacting in social
spaces. For instance, most every company that has tried to overtly sell to users
in social spaces has failed. So far, no social media site has been profitable. Facebook
is still relying on investor capital, and the same goes for Digg.
However, what social media researchers have found is that when companies reach out
to users via social media, and offer them help or useful information, it is a massive
boon to sales and corporate identity.
Below is a ‘social media map’ created by Randall Monroe of XKCD fame. In it, some of the vastness of the social landscape is communicated.
Social media is a vast landscape of communities all reaching out to different niches.
Navigate carefully. Source: XKCD.com (Randall Monroe)
Tread carefully
No matter what you end up doing, it is important that you have a strategy. It is
common now-a-days to hear “everybody says I need a blog”. Unfortunately,
that doesn’t really mean anything, and just because you have a blog doesn’t
mean anyone will read it. You must think about about the many 'whys'; Why would
people read this blog? Why am I doing this? What are my goals?
Our firm can help you become clear on a strategy that complements your company identity